Dragons Den

Dragon’s Den is a TV Series hosted by Evan Davis with 5 of the wealthiest and most visionary investors in UK: Peter Jones the Technology Titan, Deborah Meaden the Serial Investors, Tej Lalvani the Supplement Supreme, Touker Suleyman the Fashion Retail Tycoon and Jenny Campbell the Cashpoint Queen. This blog will be focused on Dragons Den season 15, with 3 entrepreneurs willing to sell their inventions and business to the ‘Dragons’. I will interrelate this episode with the theory of Shareholder Maximization which is the importance of financial sustainability for corporations to gain high profits and cash which ensure payment of dividends to enhance Shareholders wealth which will increase the value and price of the stock. Play Brush The first Entrepreneurs are Mateus Aetna, Paul Varga and Tulu ogen cena with their digital toothbrush connected to an Ipad called play brush, the target market audience of children that enjoys playing games and insufficient dental hygiene: H...